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About STR


STR is the source for premium global data benchmarking, analytics and marketplace insights. Our data is confidential, reliable, accurate and actionable. Our comprehensive solutions, analytics and unrivalled marketplace insights are built to fuel growth and help our clients make better business decisions. 

Founded in 1985, STR’s presence has expanded to 16 countries with corporate North American headquarters in Hendersonville, Tennessee; international headquarters in London, England and Asia Pacific headquarters in Singapore. With 30-plus years of service, we have developed a number of vital benchmarking performance solutions, establishing market trend transparency and attracting investment capital to the sector. Through our years of delivering stellar client services and products, we established a reputation as a trusted adviser in the marketplace. Our culture revolves around integrity, and we live up to this value by making data accuracy and confidentiality our top priority. 

We are constantly striving to enhance our product offerings while working to shape the future of industries. In 2008, we expanded our international arm when HotelBenchmark, a division of Deloitte UK, and The Bench, a daily benchmarking company, combined to form STR Global Limited. Later that year, we launched Hotel News Now (HNN), a digital media platform based in Rocky River, Ohio. 

In 2014, we launched a Sector Analysis division to expand our benchmarking platform to other industries. In October 2014, we announced our newest segment, the health club sector, through a strategic partnership with the International Health, Racquet & Sportsclub Association (IHRSA). In 2015, we continued our vertical expansion by entering the self storage industry, targeting U.S. operators, developers and service providers to track performance, supply and new development data.

In 2016, we united our entities under one worldwide brand: STR. 

From idea to implementation, our services are constantly evolving, but at the end of the day, it is our people who make the difference. We know that our work goes beyond the numbers, as we provide the best tools and solutions in the marketplace - all designed to empower our clients for success.