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RUGBY WORLD CUP'S IMPACT ON HOTEL PERFORMANCE - WEEK 2

During the second week of the Rugby World Cup 2015, hotels in Cardiff continued to experience stellar reveue-per-available-room increases (+316.5% on 1 October), while Wembley and Birmingham witnessed performance setbacks.

Rugby World Cup 2015 Week 2

RevPAR % Change, Host Locations, Sun 22 - Sat 03 Oct 2015, GBP

Overall for the second week of the Rugby World Cup 2015, hotels experienced RevPAR increases in the region of 100%-plus, confirming that the event is succeeding in boosting hotel performance.

  • Cardiff: Hotels in Cardiff continued to lead the way with RevPAR increases of 316.5% to £170.27 on 1 October and 210.5% to £174.44 on 2 October. The home match between Wales and Fiji boosted the performance on 1 October. Occupancy increased by 33.5% to a staggering 97.8% for the day and eclipsed 90.0% for four consecutive days during the week. When matches were held in Cardiff, hotels in Swansea (+65.6%), Bristol (+37.4%) and Wales (+154.9%) recorded strong RevPAR increases, suggesting that hotels in those areas were able to capitalise on the event. 
  • Leeds: When Scotland beat the United States on Sunday, 27 September, occupancy was the main driver behind the hotel performance in Leeds. Occupancy grew 78.1% to 76.5%, resulting in a RevPAR increase of 137.7% to £52.63. 
  • Wembley and Birmingham: Hotels within a 5-kilometre radius from Wembley Stadium (-35.3%) and hotels in Birmingham (-43.9%) witnessed a decline in RevPAR during matches on 27 September. In Birmingham, the Conservative Party Conference was held during the same period last year, with a staggering 321.4% increase in RevPAR on 28 September 2014. Hotels in the Wembley area were not able to capitalise on the Ireland-Romania match that was held in the afternoon. When looking at Sundays, those were the lowest performing days throughout the months of September with occupancy being around 70% on average, while the average for the month was at 87.4%.
  • Milton Keynes: Hotels experienced RevPAR increases of 87.4% to £96.18 and 66.8% to £66.74 for 1 and 3 October, respectively. Occupancy increased by 20.8% to 95.3% when France played against Canada, while ADR was the main driver on 3 October.  

How is your market affected by major events?

To find out how local events could be affecting your hotel, start benchmarking your performance today with the STAR Report from STR Global.

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