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RUGBY WORLD CUP'S IMPACT ON HOTEL PERFORMANCE - WEEK 3

Newcastle and Leicester were the strongest performing locations during the third week of the Rugby World Cup 2015, with revenue per available room rising 218.0% and 214.2%, respectively on 9 October and 4 October.

Rugby World Cup 2015 Week 3

RevPAR % Change, Host Locations, Sun 04 Oct - Sat 10 Oct 2015, GBP

The analysis of the first three weeks shows that on several occasions hotels were able to raise RevPAR considerably. Increases were greater than 100%, especially during matches involving Fiji, Scotland, England, Australia, Wales, New Zealand and Tonga. In addition, hotels experienced RevPAR increases of more than 200% during the following matches: Wales against Fiji on 1 October; New Zealand against Georgia on 2 October; Argentina against Tonga on 4 October; and Tonga against New Zealand on 9 October. 

  • Newcastle: Hotels in Newcastle were the top performers for the third week of the Rugby World Cup. On 9 October, RevPAR increased 218.0% to £143.47, driven by a 145.5% increase in ADR, while occupancy grew 22.6% to 98.6%. The match between New Zealand and Tonga ended 47-9. 
  • Leicester: Hotels in Leicester experienced strong growth on 4 October, when Argentina beat Tonga 45-16. Conversely to Newcastle, it was occupancy that drove performance, growing 105.5% to 74.9%. ADR rose 52.9% to £72.47. However, the corresponding Sunday recorded the lowest occupancy level during the whole month of October in 2014..
  • Olympic Park: Hotels in Stratford, Barking and Ilford saw RevPAR growth of 70.1% on 4 October, driven by a 46.7% increase in ADR  when Ireland beat Italy 16-9. However, on 7 October when South Africa played against the United States, hotel performance was more modest (RevPAR rose 16.4%) due to strong growth during the same day in 2014.
  • Twickenham:  The Australia-Wales game held on Saturday, 10 October helped hotels’ RevPAR grow 56.6% to £98.55, driven by ADR (+59.8%). Despite the event attracting the highest attendance for the stadium so far (almost 81,000 attendees), occupancy for hotels within 5 kilometres from the stadium recorded negative performance, suggesting that most of the visits were day visits.  

How is your market affected by major events?

To find out how local events could be affecting your hotel, start benchmarking your performance today with the STAR Report from STR Global.

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