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Members of STR Global’s management team are available for interviews. To schedule an interview with one of the STR Global executives please contact the Media Team at


    • Robin Rossmann

      Managing Director

      Robin Rossmann leads STR’s operations across the Europe, Middle East, Africa, Asia Pacific and Central and South America regions. He is focused on continuing to improve the way STR provides the hotel industry with robust and insightful performance benchmarking that enables stakeholders to make better decisions. Prior to STR, Robin was a Senior Director in Deloitte’s Global Hospitality Advisory Team in London. During his 13 years with Deloitte, he advised leading hotel brands, operators, investors and lenders in most major global markets. His wide range of experience includes advising on hotel strategy, business planning, investment appraisal, market reviews, financial and commercial due diligence, IPOs, debt advisory, valuation, financial assurance, controls improvement and risk management.

      Phone +44 (0) 207 922 1968

    • Thomas Emanuel

      Director - Business Development

      Thomas Emanuel leads STR’s business development and relations with industry stakeholders. He has spent his entire career in the hospitality industry, both at the corporate and unit levels with Hyatt Hotels & Resorts. In 2006, Thomas joined Deloitte’s HotelBenchmark where he was working until the team transferred to STR in 2008. Thomas regularly attends and presents at client events and conferences around the globe, and has been interviewed by news outlets including CNN, NBC and various tourism and hospitality industry publications.

      Phone +44 (0) 207 922 1949

    • Patricia Boo

      Area Director - Central & South America

      Patricia Boo is based in Bogota, Colombia and is responsible for the organization’s expansion throughout Central & South America. Patricia spent her career in the hotel industry at property level, between Madrid and London, until she joined STR in 2008. Patricia often attends and presents at industry conferences and client meetings. Patricia has been a regular lectorer at the Rey Juan Carlos University in Madrid, Spain specialising in benchmarking for their Revenue Management courses. Patricia holds a degree in Tourism and has established relationships with regional governments and hotel associations to make STR the preferred benchmarking company for all their members, and is committed to helping grow the company's footprint around the world.

      Phone +57 1508 8965

    • Marco Malacrida

      Area Director- Italy

      Marco Malacrida leads STR’s Italian office.  Marco spent his early career working for International Government Organizations; analyzing, modeling and implementing penetration and distribution strategies and organizational set up for companies interested in entering the Italian market. Marco has worked exclusively in the hospitality industry since 2000, first introducing online benchmarking to hotels through The Bench and then STR. 

      Phone +39 02 8909 5051

    • Jesper Palmqvist

      Area Director – Asia Pacific

      Jesper Palmqvist leads STR in the Asia Pacific Region, overseeing teams across Australia, Singapore, China, Japan, India and Jakarta. He has twenty years of experience in hospitality, online travel and IT through various verticals in regional European IT start-ups and regional hotel chains, as well as global companies such as Orbitz Worldwide, Wyndham Hotel Group and Groupon, leading efforts in Distribution, Sales & Marketing and contracting. Jesper frequently presents the latest trends and updates at industry events in the APAC region.

      Phone +65 6800 7850

    • Philip Wooller

      Area Director - Middle East and Africa

      Philip Wooller is based in Dubai and is responsible for the organisation’s expansion throughout Middle East & Africa.  Philip spent two decades in hospitality and his career combines the unique blend of senior positions in hotel operations and management, sales, marketing and revenue management for Britannia Hotels, Thistle Hotels, Intercontinental Hotels and Crown Hotels. Philip joined The Bench in 2006 and transferred to the STR team in 2008.  Philip graduated from Bournemouth University with a degree in Hospitality Management.

      Phone +971 (0)557 701202

    • Sarah Duignan

      Director - Client Relationships

      Sarah Duignan leads STR’s international client relations. She joined the HotelBenchmark team at Deloitte in 2005 as a Business Development Executive, later becoming an Account Manager responsible for a number of key international clients. Sarah regularly attends and presents at hotel operator and industry events, spreading greater awareness of STR’s benchmarking services. She has seven years of experience in hotel operations in Ireland and holds an honours degree in translation (German & Spanish) from Dublin City University.

      Phone +44 (0) 207 922 1950