We are industry leading data providers. Our commitment to clients is to provide confidential, reliable, accurate and actionable data to assist in strategic and operational decisions. Our years of experience have enabled us to define and create standardized reports. However, we understand some requests require customisation and our extensive data warehouse allows us to cut and aggregate data to meet your specific needs. The innovative way we store, manage and process data allows us to produce real-time reports, historical trends or recreate the industry at a given point in time.
Hotel Owners and Operators benefit from our benchmarking capabilities. Our core product, the dSTAR Report, provides property performance compared to its competitive aggregate and general market, and allows you to follow trends in occupancy, average daily rate (ADR), revenue per available room (RevPAR). Additional reports are available which track and inform changes in market dynamics covering top-line performance, supply, demand, industry forecasts, profitability and segmentation data.
STR’s data and insights are used by a wide range of developers, investors, consultants, bankers, suppliers, destination marketing organizations and analysts involved in the hotel industry and the broader tourism industry. Our reports track top-line performance, segmentation, profitability, supply and demand across global hotel markets, covering historical trends to indicate future performance levels. We also offer a broad range of additional hospitality and tourism research services, including consumer research solutions.