Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Brazil.
For the week ending 12 September, Peru posted the highest occupancy level (42%) in Latin America followed closely by Chile (31%). Hotels in Colombia and Argentina posted the lowest occupancy levels in the region at just 13% and 17%, respectively.
All hotel classes in Brazil have been impacted by the COVID-19 pandemic, however, Luxury hotels have been the most affected in the market. Luxury hotels saw a 76% occupancy decrease for August. For comparison, Midscale and Economy hotels posted a 65% occupancy decrease compared with August 2019.
Leisure markets in Brazil have seen steady occupancy increases due to rising domestic demand. In August, Barra de Tijuca posted a 36% occupancy level, followed closely by Manaus (35%), Rio de Janeiro (27%) and Recife Area (26%).
Brazil’s regional destinations led early recovery in the market thanks to the demand of national tourists. For the week ending 5 September, regional Rio de Janeiro saw its highest occupancy level (34%) since March. For comparison during that same week, Rio de Janeiro posted a 26% occupancy level.
With your help and participation, STR can launch Forward STAR in São Paulo and Rio de Janeiro. Occupancy-on-the-books intelligence will help us all understand recovery patterns and provide much-needed context. Insights can be accessed for free when you submit your data. If you are interested, please email sales@str.com or latam@str.com.
