COVID-19 webinar summary: 5 key points on Europe hotel performance, 18 June

Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Europe as well as our latest forecast updates.

How long will it take Europe to recovery to occupancy levels of 40-50%?

Three months ago, China hit a 15% occupancy level, however, on 13 June, the market posted 52.6% occupancy followed by U.S (42.5%) and Middle East (36.8%). Europe occupancy, however, was 24.1% on that same day.

Southern European Markets on the rise

Key southern European markets are on the rise. Among STR-defined markets, Italy Northwest posted the highest occupancy level on 9 June (66.8%) followed closely by Genoa Area (64.9%).

Short lead-time business “green shoots”

Powered by Forward STAR data, the below image includes forward pickup on the books for the next 83 days as of 15 June, and further insights are provided in the full webinar recording. Business-on-the-books intelligence will help us all understand recovery and provide much-needed context. Those insights can be accessed for free when you submit your data. If you are interested, please email sales@str.com.

Zurich starting to head towards pick

STR and Tourism Economics forecasts

Our third forecast update during the COVID-19 pandemic captures the full downturn and the likely recovery. If you are interested, please email forecast@str.com.

For further insights into COVID-19’s impact on global hotel performance, visit our content hub.