COVID-19 webinar summary: 5 key points on France hotel performance, 7 July

Did you miss one of our webinars? Don’t have time to watch the full recording? No problem. We are pleased to present the key points in this latest COVID-19 webinar summary. In this edition, we talk performance in France.

Luxury and Upper Upscale Class hotels the most affected

All hotel classes in France have been impacted by the COVID-19 pandemic, however, the Luxury/Upper Upscale segment has been the most affected. On 1 June, Luxury/Upper Upscale hotels sat at 7% occupancy, but by 27 June, the segment had grown to 41% occupancy—a maximum in recent weeks. For comparison, Midscale and Economy posted its highest occupancy level of 51.7% on 1 July.

Paris: 10% occupancy on average

Paris has been sitting around a 10% occupancy level on average. The capital city has maintained France’s lowest occupancy due to a lack of international and corporate tourism. In June, Pays de La Loire posted the highest occupancy level in France.

Summer impact: Provence-Alpes-Côte d´Azur ADR on the rise

With summer beginning, Provence-Alpes-Côte d´Azur has posted a nice climb in ADR from 8 June through 4 July. On 3 July, the market saw its highest ADR (EUR243.73) during that time.

Timid summer reservations

Confirmed reservations for the next 90 days (as of 29 June) in key European markets are timid this summer. Levels sit mostly below 25%.

Short-term demand is back!

Powered by Forward STAR data, the below image includes pick-up on the books for the next 83 days (as of 29 June) in Europe, and further insights are provided in the full webinar recording. Business-on-the-books intelligence will help us all understand recovery and provide much-needed context. Those insights can be accessed for free when you submit your data. If you are interested, please email sales@str.com.

For further insights into COVID-19’s impact on global hotel performance, visit our content hub.