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STR to launch largest hotel companies list at IHIF

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LONDON—Accor maintains the top room count among parent companies in Europe, and Ibis is the continent’s largest hotel brand, according to the STR 500.

As part of the STR 500 launch, the company will release the top 100 companies and brands in Europe during the 22nd International Hotel Investment Forum next week in Berlin.

Accor’s 330,863 hotel rooms as of 31 January ranked well ahead the next two largest parent companies with a room presence in Europe—Jin Jiang International (147,416) and InterContinental Hotels Group (118,025). Ibis (83,303) is one of four brands with more than 50,000 rooms in the region.

“Global companies have seen continued performance growth in Europe as added incentive to expand their portfolios in the region,” said Alexander Robinson, STR’s senior manager of industry partners. “Looking at the supply offerings across Europe, we see a range of chain-scale segments represented—most notably Economy, Midscale, Upper Midscale and Upper Upscale—but the expansion of the economy product is quite evident with the presence of Premier Inn and Ibis Budget, both in existing supply and in the development pipeline. We expect Europe to remain a top focus in the global development scene.”

Top 10 (ranked by room count in Europe)

Parent Company

Parent Company Rooms

Brand

Brand Rooms

Accor

330,863

Ibis

83,303

Jin Jiang International

147,416

Premier Inn

73,003

InterContinental Hotels Group

118,025

Mercure

66,165

Marriott International

114,844

Best Western

50,574

Hilton

87,243

Scandic Hotels

49,608

Best Western Hotels & Resorts

85,110

Radisson Blu

48,383

Whitbread

74,966

Ibis Budget

46,546

Choice Hotels International

54,035

Holiday Inn

46,234

Wyndham Hotels & Resorts

50,581

Novotel

45,229

Scandic Hotels

49,608

Travelodge

43,735

Source: STR 500

Robinson will be one of several STR executives included in the IHIF lineup next week:

  • 4 March (14:30-14:50) – Robin Rossmann (managing director) – “Past, Present and Future: A Global Hotel Market Overview”
  • 5 March (12:00-13:00) – Thomas Emanuel (director) – “Brace Yourself. Brexit is Happening, or is it?”
  • 6 March (11:30-12:30) – Dennis Spitra (director of business development) – “DACH: Hospitality Investment In Germany and Neighbouring Markets”
  • 6 March (12:40-13:30) – Robinson – “A Place in the Sun: Is Greece Ready for More Investment?”
  • 6 March (12:40-13:30) – Sophie Colvin (senior business development manager) – “Is Spain Europe’s Most Attractive Growth Market?”
  • 6 March (12:40-13:30) – Nele Magi (senior account manager) – “Off-Med Southern Europe: Investing in Portugal”

In addition to the initial STR 500 launch at IHIF, the company will release top 100 lists for additional world regions during major conferences over the next several months: Middle East (AHIC), North America (NYU Conference), Latin America (SAHIC) and Asia Pacific (HICAP).

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.

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