For today’s traveller, the journey is shaped by an increasingly complex range of experiences – before, during and after the trip.
Introducing STR’s Traveller Panel, an online community of over 20,000 globetrotters across 80+ countries who share insights on their holiday experiences.
Through this research, we are now able to report on a wide variety of factors and trends influencing the global travel industry.
Topics studied include:
- Motivations for booking a vacation
- Planning method
- Sources of information
- Accommodation selection
- Airline preference
- Booking method
- Top choice destinations
